Consider my mind blown

"So we understand piracy now as a business model," said Sweeney [president of Disney-ABC Television Group and one of the "50 Most Powerful Women in Business," according to Fortune] in a recent analyst call. "It exists to serve a need in the marketplace specifically for consumers who want TV content on demand and it competes for consumers the same way we do, through high-quality, price and availability and we don't like the model. But we realize it's effective enough to make piracy a key competitor going forward. And we've created a strategy to address this threat with attractive, easy to use ways to for viewers to get the content they want from us legally; in other words, keeping honest people honest."

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