Hopefully this signals a shift

In a first for mainstream pop music, Yahoo! will sell Jesse McCartney's new album "Right Where You Want Me," from Disney-owned Hollywood Records, in the unprotected MP3 format.

That means consumers will be able to play it on any digital music device, including Apple's iPod. MP3 files are the only type that will play on an iPod besides those downloaded from iTunes.

But because they have no copy protection, MP3 files can be easily traded on peer-to-peer networks, emailed to friends or burned onto an endless number of CDs.

"We're trying to be realistic," said Ken Bunt, senior VP of marketing at Hollywood Records. "Jesse's single is already online and we haven't put it out. Piracy happens regardless of what we do. So we're going to see how Jesse's album goes (as an MP3) and then decide on others going forward."

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