Tuesday, February 15, 2005

More DVD "protection" silliness

Is it just me, or does the following sentence sound ludicrous:

Macrovision Corp. today plans to unveil technology that it claims can block 97% of the DVD-copying software that pirates use without interfering with a DVD's playability or picture quality.

97%? What the heck does that mean? I think it means everyone will download the 3% of DVD-copying software that DOES work. Or maybe it means it only works on Windows.

And then, there's this gem from "one executive who asked not to be named:"

"We're always interested in another tool. But until they fix the analog hole … it doesn't solve the problem."

"Fix," the analog hole? Good luck with that.

One more lovely customer-hating bit:
But while analog copying methods are time consuming — it takes two hours to record a two-hour film — a DVD can be ripped in a few minutes. That's why technologies to stop digital copying, or at least make it much less efficient, would be valuable in Hollywood, said Danny Kaye, senior vice president of research and technology for News Corp.'s 20th Century Fox Home Entertainment.

"If it takes a long time and the frustration level gets too high, you're not going to prevent 100% of it, but you can stop the casual user," Kaye said. "Why not try?"

Want to know why not, Hollywoood? BECAUSE THE CASUAL USER ISN'T YOUR PROBLEM! The "casual user" just wants the ability to back up DVDs and take their movie collections on the road. The problem is the guys in China who manufacture fake DVDs, and the guys who post DVD-rips to the internet. Not only are these people going to be able to find the "3%" of software that works, but by punishing your "casual users," you are forcing them to go to the pirate networks to get any kind of portable copy of your content, you morons!



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