Jamie Oliver regrets product-placing baked beans

What the Naked Chef star did not know, he claimed yesterday, was that the deal included an in-restaurant marketing campaign by Heinz, complete with people dressed up in bean suits.

"Next thing I know we've got giant baked beans running across the restaurant and paparazzi outside shouting 'Oliver's a wanker'. It was quite surreal," he said. "I should have been brighter. Baked beans have absolutely no place in any restaurant with integrity."

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