The writing deficiencies of corporate America

Even CEOs need writing help, said Roger S. Peterson, a freelance writer in Rocklin, Calif., who frequently coaches executives. "Many of these guys write in inflated language that desperately needs a laxative," Peterson said, and not a few are defensive. "They're in denial, and who's going to argue with the boss?"

But some realize their shortcomings and pay Peterson to help them improve. Don Morrison, a onetime auditor at Deloitte & Touche who has built a successful consulting business, is among them.

"I was too wordy," Morrison said. "I liked long, convoluted passages rather than simple four-word sentences. And I had a predilection for underlining words and throwing in multiple exclamation points. Finally Roger threatened to rip the exclamation key off my keyboard."

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