Wednesday, November 17, 2004

TiVo sells out, big-time

By March, TiVo viewers will see "billboards," or small logos, popping up over TV commercials as they fast-forward through them, offering contest entries, giveaways or links to other ads. If a viewer "opts in" to the ad, their contact information will be downloaded to that advertiser — exclusively and by permission only — so even more direct marketing can take place.

Yeah, I bet their users were clamoring for this "feature." Time to snap up any Replay 50xx-series PVR you can find.


Better Link


Anonymous Anonymous said...

I hear you. i've got two RTVs networked and they skip commercials well. auto commercial advance is the best feature every.


11:53 AM  

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