Frank Rich on "the great indecency hoax"

On the tired old saw about Monday Night Football being the "last safe haven for children" (as I heard it called recently, sanctimoniously, by one of the gasbags on Inside the NFL):

"Desperate Housewives" is hardly a blue-state phenomenon. A hit everywhere, it is even a bigger hit in Oklahoma City than it is in Los Angeles, bigger in Kansas City than it is in New York. All those public moralists who wail about all the kids watching Ms. Sheridan on "Monday Night Football" would probably have apoplexy if they actually watched what Ms. Sheridan was up to in her own series - and then looked closely at its Nielsen numbers. Though children ages 2 to 11 make up a small percentage of the audience of either show, there are actually more in that age group tuning into Mr. Cherry's marital brawls (870,000) than into the N.F.L.'s fisticuffs (540,000). "Desperate Housewives" also ranks No. 5 among all prime-time shows for ages 12-17. ("Monday Night Football" is No. 18.) This may explain in part why its current advertisers include products like Fisher-Price toys, the DVD of "Elf" and the forthcoming Tim Allen holiday vehicle, "Christmas With the Kranks."

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